FriendZone is Swisscom Mobile's new way of linking a location-based service to the "communities" so familiar from the Internet. Once they have obtained the necessary permission, NATEL® customers can locate friends exactly within a 100m radius and invite a select group of friends to impromptu gatherings. You can use this service either via WAP or SMS. All NATEL® customers may use friendZone at no extra cost from 21 May 2001, irrespective of whether they have a NATEL® easy subscription or a NATEL® subscription.